Abstract.
This paper proposes an optimization modeling formulation for the problem
of redistribution. Customer redistribution to remaining branches arises
from merging of branches in a service region. Redistribution model
requires different treatment from allocation model as the former reflects
the perception of service performance by the individual customers, who
are the perpetual decision makers. It is shown in this work that
redistribution is amenable to analysis via a discrete non-linear
mathematical program, which possesses special structures that can be
fully exploited to give solutions from an iterative implementation on
a spreadsheet.
[Computers Ops Res. Vol.22, No 3,pp.335-343, 1995]